Digital marketing is basically the part of online marketing, which uses digital technologies like mobile phones, desktop computers and other electronic media and channels to advertise various products and services worldwide. This form of marketing helps a business in creating an identity, building loyalty with customers and getting new customers. It helps businesses in reaching out to a wider audience and developing brand loyalty. It allows businesses to provide a variety of services and products to customers. It enables businesses to make presentations and respond to customer queries on various devices. The key benefits of digital marketing are:
Efficient Advertising Digital Marketing is mostly used for online marketing as it allows the company to reach out to more potential consumers at a faster rate. Digital Marketing helps in creating brand awareness through a series of ads on various popular websites and social media platforms like Facebook, Twitter, YouTube etc. Digital Marketing is an effective way of promoting products and services as it creates a unique value proposition of the product by linking the consumer’s need with a compelling offer. This value proposition is communicated by the ad through various digital channels and websites. Digital Marketing also involves the use of smart phones, email campaigns and SMS marketing to increase customer reach and loyalty.
Cost Effective Marketing Digital Marketing is cost effective in nature as unlike other forms of advertising it doesn’t require any set-up cost and there is no set budget for the inbound marketing campaign. The complete process of Digital Marketing is cost-effective as the advertiser only pays when the buyer makes a purchase of a product or service. Digital Marketing helps in creating a unique selling point of the product or service through a series of ads and promotions on the web and social media platforms. It helps in brand identification of the company and a profitable sale is guaranteed to the business. Digital Marketing is using to enhance the inbound marketing campaign and reach out to more potential buyers in a faster manner. The main advantages of inbound marketing campaign through digital channels are:
Conventional Marketing Digital Marketing is cost effective and is preferred over the traditional marketing techniques due to several reasons. Conventional Marketing through television, radio and print media requires expensive investments. Even if you manage to get your product noticed by one of these traditional channels, there is a chance that the product won’t be successful as the masses are not aware of the product. The mass has a preference for new things and hence, they prefer to buy something new which is not yet available in the market.
Conventional Marketing through Traditional Media Digital Marketing is cost effective and is preferred over the traditional marketing techniques due to several reasons. Conventional Marketing through television, radio and print media requires expensive investments. Even if you manage to get your product noticed by one of these traditional channels, there is a chance that the product will not be successful as the masses are not aware of the product. The mass has a preference for new things and hence, they prefer to buy something new which is not yet available in the market. The conventional media also targets the global customers. Digital Marketing is beneficial to target the local customers and it is also cost effective.
Conventional Marketing The biggest advantage of digital marketing over the traditional forms is that digital marketing allows you to reach out to potential customers from different locations. Digital Marketing is more effective as it reaches out to potential customers from different locations. You can advertise your product or service using the power of the internet. You can use social media, online marketing and search engine optimization to promote your product.
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